The brand name Fiat Professional distinguishes the commercial vehicles produced by Fiat Group Automobiles S.p.A.
1903 saw the advent of the first commercial Fiat vehicle, and since then this business has become increasingly important within the activities of the Fiat Group.
Due to a wide range of products able to meet the most diverse mobility and transport needs, and also to over a hundred years of experience, Fiat Professional has become a leader in its own sector.
Over 430,000 commercial Fiat Professional vehicles were sold worldwide in 2008, with a market share of well over 43% in Italy and 12% in Europe.
Particularly instrumental in achieving these results was the Fiat Ducato, the top model in the range, which has always been very popular with European customers, and the number one favourite of Italians.
That is not all. In recent years, Fiat Ducato has become a European leader in the leisure vehicle conversion sector: two out of three campervans are Ducato versions, and all the major European body shops have a version based on the Ducato in their range.
All vehicles in the Fiat Professional range are designed and built to meet professional requirements as effectively as possible.
Fiat Professional has been awarded numerous international prizes by panels of trade journalists. One of the most important was Van of the Year:
won in 1994 by the Ducato, in 2006 by the Doblò Cargo, in 2008 by the Scudo and in 2009 by the Fiorino and in 2011 by the New Doblò Cargo.
Strengthened by its successes, Fiat Professional continues to work to consolidate its own leadership, a goal to be achieved also by developing its already extensive sales network:
in fact, today there are more than 1400 Dealers in Europe and over 7500 service outlets.
Fiat Professional vehicles are currently produced in 8 plants all over the world, including the Sevel factory, in the Val di Sangro, where the Ducato is produced - the largest light commercial vehicle plant in Europe (in 2010 it achieved the goal of 4 million vehicles produced).
The Fiat Professional brand has always been a business built on competent and motivated people, professionals serving professionals.
Established in 2012, Swire Motors is a wholly owned subsidiary of the Taikoo Motors Group.
Taikoo Motors Group has nearly 40 years experiencein the automotive industry in Taiwan and is currently managing a diverse portfolio of automotive brands ranging from passenger cars, commercial vehicles to motor cycles.
Swire Motors is the authorized importer and distributor in Hong Kong and Macau for Abarth, Fiat, Alfa Romeo and Jeep passenger cars, as well as full range heavy to medium duty commercial vehicles and passenger coach.
Appointed as the official dealer for Fiat Professional commercial vehicles in 2014, Swire Motors works hand in hand with the Fiat Chrysler Group to provide a full range of light duty commercial vehicles and best-of-class aftersales services to Fiat Professional customers through the newly established workshop in Kowloon Bay.